Every real estate agent needs a new hack now and again to revive and invigorate their Facebook marketing. Here’s one proven hack that you can employ, starting today!
Adding a Facebook Sweepstakes
Contests, sweepstakes and giveaways can definitely boost your Facebook engagement and drive more traffic to your real estate website.
The logic is simple: Who doesn’t like receiving gifts or winning a prize? The chance of winning a prize gives people a strong incentive to “like” your business page, which is the only action they do to enter the contest. These new likes, i.e. followers, will be a welcome addition to your lead generation potential.
Your new followers, will now be continually exposed to your marketing messaging through their Newsfeed. By receiving your updates and continuously gaining a greater appreciation of your industry expertise, the likelihood of later receiving their business when they do enter the real estate market increases.
Don’t know how to run your own Facebook contest? There are apps that can simplify this process for you. Dream Sweeps is a sweepstakes app, tailored to real estate agents, that seamlessly integrates into your Facebook business page. It provides a monthly sweepstakes that allows you to capture lead information while providing Facebook users a chance to win $600 in gift cards to popular retailers like Home Depot, Amazon, Pottery Barn and more. Dream Sweeps even provides the prize and manages the logistics.
With the simple addition of a Facebook contest to your real estate business page, you can look forward to an increase in lead information, and the potential to convert these leads into paying clients.