If utilized correctly, a professional Facebook cover photo for your real estate business page can not only make a good first impression, but can help leads feel more comfortable choosing you as their agent. Since the first thing visitors to your page see is your cover photo, here are some tips to ensure you’re making the most of the space provided:
Size and Proportion
A disproportionate cover photo can cause you to lose leads because people will think you are unprofessional. Facebook cover photos should be 851 pixels wide by 315 pixels tall. Aim to use a cover photo image as close to these dimensions as possible.
Select a Relevant Image
To help generate leads, your cover photo should be visually attractive, help visitors become familiar with your real estate brand and show that you have services that meet their needs. You can use your brokerage’s logo as part of the photo to help legitimize your personal brand. When selecting a cover photo image, don’t forget to consider your profile picture, as this will overlap the lower left section of your cover photo. Don’t use two clashing images.
Add a Call to Action Button
Facebook allows you to customize your cover photo to include a Call-to-Action button to link anywhere you’d like to drive traffic, such as your real estate website. You can even link it to a phone number or email. This can easily be done by going to your page and clicking on the ‘Add A Button’ button overlaid on the bottom right of your cover photo, which will bring you to this pop-up below:
Regularly Change your Cover Photo
Try and fend off staleness by changing the photo with some regularity. All things, especially marketing space, can get overseen to a point where people start to ignore it. Always aim to keep things fresh. Plus, after you change your photo, your followers will get an update just as if you had posted an status, image or video. Changing your cover photo every 2-3 months is an easy goal to shoot for.
If you don’t feel comfortable creating your own optimized Facebook cover photo, why not have a team of marketing professionals create one for you? With the Real Estate Agent Directory’s Page Create service, each page includes a professionally-designed cover photo branded to your business. Take advantage of their expertise and put your business in a prime position to capitalize on Facebook’s lead generation potential!