Before you start advertising your real estate services on Facebook, there are a few things you should be aware of:
Facebook Ads Appear in Two Places
You can run your real estate-themed Facebook ads to appear in two places. One ad type runs in the News Feeds on desktop and mobile devices. The other ads can be seen in the right hand side column of Facebook news feeds on desktop.
How Costs Are Determined
Facebook ads can be run on a per-impression or per-click basis. Take these into account when setting up your goals and budgeting. However, you can also set daily spend limits so there’s no risk of blowing your ads budget all at once.
Powerful Targeting Options
Facebook has some of the most powerful targeting tools seen online. You can target who sees your ads by virtually anything in a Facebook user’s profile. You can specify either city, zip code, county, or state, which are particularly useful for real estate agents. You can also narrow down your target audience based on options including age, gender, occupation, interests, and marital status. Using targeted ads for your real estate business will increase the effectiveness of your advertising, helping to increase your return on investment and better use your advertising spending.
Customize Your Ads
Another big advantage to Facebook ads is that you can create different ads for different demographic groups. You can use different language and imagery that will better resonate with certain types of homebuyers and sellers. For instance, using an ad that includes an image of a large backyard may appeal to a target audience of married adults with children, but it will be less effective if you are wanting to target single millennials. By using customized ads, you are going to garner better results.
Setting up and maintaining effective Facebook ads takes time and understanding that a learning curve will be involved. However, with the assistance from an experienced ads manager, agents can bypass these growing pains. With TurnKey Suite, a team of marketing experts will employ their talents to craft visually appealing and effective Facebook ads, leading to growth of your real estate brand and its lead generation potential. Get Started with Facebook Ads Here.
Every real estate agent needs a new hack now and again to revive and invigorate their Facebook marketing. Here’s one proven hack that you can employ, starting today!
Adding a Facebook Sweepstakes
Contests, sweepstakes and giveaways can definitely boost your Facebook engagement and drive more traffic to your real estate website.
The logic is simple: Who doesn’t like receiving gifts or winning a prize? The chance of winning a prize gives people a strong incentive to “like” your business page, which is the only action they do to enter the contest. These new likes, i.e. followers, will be a welcome addition to your lead generation potential.
Your new followers, will now be continually exposed to your marketing messaging through their Newsfeed. By receiving your updates and continuously gaining a greater appreciation of your industry expertise, the likelihood of later receiving their business when they do enter the real estate market increases.
Don’t know how to run your own Facebook contest? There are apps that can simplify this process for you. Dream Sweeps is a sweepstakes app, tailored to real estate agents, that seamlessly integrates into your Facebook business page. It provides a monthly sweepstakes that allows you to capture lead information while providing Facebook users a chance to win $600 in gift cards to popular retailers like Home Depot, Amazon, Pottery Barn and more. Dream Sweeps even provides the prize and manages the logistics.
With the simple addition of a Facebook contest to your real estate business page, you can look forward to an increase in lead information, and the potential to convert these leads into paying clients.
If utilized correctly, a professional Facebook cover photo for your real estate business page can not only make a good first impression, but can help leads feel more comfortable choosing you as their agent. Since the first thing visitors to your page see is your cover photo, here are some tips to ensure you’re making the most of the space provided:
Size and Proportion
A disproportionate cover photo can cause you to lose leads because people will think you are unprofessional. Facebook cover photos should be 851 pixels wide by 315 pixels tall. Aim to use a cover photo image as close to these dimensions as possible.
Select a Relevant Image
To help generate leads, your cover photo should be visually attractive, help visitors become familiar with your real estate brand and show that you have services that meet their needs. You can use your brokerage’s logo as part of the photo to help legitimize your personal brand. When selecting a cover photo image, don’t forget to consider your profile picture, as this will overlap the lower left section of your cover photo. Don’t use two clashing images.
Add a Call to Action Button
Facebook allows you to customize your cover photo to include a Call-to-Action button to link anywhere you’d like to drive traffic, such as your real estate website. You can even link it to a phone number or email. This can easily be done by going to your page and clicking on the ‘Add A Button’ button overlaid on the bottom right of your cover photo, which will bring you to this pop-up below:
Regularly Change your Cover Photo
Try and fend off staleness by changing the photo with some regularity. All things, especially marketing space, can get overseen to a point where people start to ignore it. Always aim to keep things fresh. Plus, after you change your photo, your followers will get an update just as if you had posted an status, image or video. Changing your cover photo every 2-3 months is an easy goal to shoot for.
If you don’t feel comfortable creating your own optimized Facebook cover photo, why not have a team of marketing professionals create one for you? With the Real Estate Agent Directory’s Page Create service, each page includes a professionally-designed cover photo branded to your business. Take advantage of their expertise and put your business in a prime position to capitalize on Facebook’s lead generation potential!