Before you start advertising your real estate services on Facebook, there are a few things you should be aware of:
Facebook Ads Appear in Two Places
You can run your real estate-themed Facebook ads to appear in two places. One ad type runs in the News Feeds on desktop and mobile devices. The other ads can be seen in the right hand side column of Facebook news feeds on desktop.
How Costs Are Determined
Facebook ads can be run on a per-impression or per-click basis. Take these into account when setting up your goals and budgeting. However, you can also set daily spend limits so there’s no risk of blowing your ads budget all at once.
Powerful Targeting Options
Facebook has some of the most powerful targeting tools seen online. You can target who sees your ads by virtually anything in a Facebook user’s profile. You can specify either city, zip code, county, or state, which are particularly useful for real estate agents. You can also narrow down your target audience based on options including age, gender, occupation, interests, and marital status. Using targeted ads for your real estate business will increase the effectiveness of your advertising, helping to increase your return on investment and better use your advertising spending.
Customize Your Ads
Another big advantage to Facebook ads is that you can create different ads for different demographic groups. You can use different language and imagery that will better resonate with certain types of homebuyers and sellers. For instance, using an ad that includes an image of a large backyard may appeal to a target audience of married adults with children, but it will be less effective if you are wanting to target single millennials. By using customized ads, you are going to garner better results.
Setting up and maintaining effective Facebook ads takes time and understanding that a learning curve will be involved. However, with the assistance from an experienced ads manager, agents can bypass these growing pains. With TurnKey Suite, a team of marketing experts will employ their talents to craft visually appealing and effective Facebook ads, leading to growth of your real estate brand and its lead generation potential. Get Started with Facebook Ads Here.
Creating a real estate blog is a fantastic opportunity for any agent looking to become recognized as an industry expert in their local market. But many agents have concerns about if they have the writing skills to succeed with a blog. Thankfully, you don’t need to be a Pulitzer Prize-worthy writer to start a successful real estate blog. To give yourself the best chances for a strong following, and to grow your brand as an industry leader, use the following tips as your blogging prep guide:
Understand your blog followers
It takes a lot of research of your target audience before you even begin creating content for your blog. By understanding your target audience, you’ll have a better idea of what content they will take the time to view and what they’ll share with others.
Get blog ideas from your target audience
Create blog posts that answer the most pressing questions from people looking to pursue to a real estate transaction. This can be a great way to gather ideas of what topics people would most like to read about, which will help your blog grow.
A great approach for gaining a better understanding of your target audience is to ask your current clients what their biggest questions and/or concerns are. You can also ask your fans on social media. These individuals, based off of their engagement or lack thereof, will provide signals into what are strong blog topics and what are not.
Write with Passion
You’ll attract more blog followers if you can express your passion and expertise for real estate in a manner that’s appealing and enjoyable. If writing content for your blog feels like a burden, remind yourself why you’re doing it and reflect on what you hope to achieve. Write with real feeling and share your opinion if the content calls for it. Your audience will truly appreciate it.
Write catchy headlines
No matter how great your blog content is, no one will see it it unless you provide it an amazing headline. People make quick decisions to decide if they should click on blog posts, and your headline will play a major role in their ultimate decision.
The headline is also essential in making your blog posts more attractive for people to share your post on their Facebook or Twitter profiles. Aim to keep your headlines:
Build your email list
Start building your email list the second you decide to start a real estate blog. Having a well-developed email list allows you to promote your new blog content to your audience directly. This assures you that your content will still a core component of your target audience without any obstacles while you continue to develop your website for SEO.
Invest in a SEO tool
As mentioned above, SEO will be necessary to grow your blog organically. To reach the top pages of a Google search, invest in a SEO and keyword tool to help you. Using one of these tools, you will become a more strategic blogger. Not only can you get more content ideas, you can also track your keywords and blogging progress.
Give away free stuff
Give away free content that adds value to people’s lives. This can take the form of “how-to” guides followers can download, or even merchandise such as t-shirts or the latest tech items. Your fans will love this, becoming more loyal to your brand as well as sharing it with their friends and colleagues.
Give blogging time
Plan to invest in blogging for a long time before you see a significant return on your efforts. If you’re seeking short-term marketing success, or a quick path to brand recognition, blogging is the wrong way to obtain this. But if you can stick it out through the growing pains- and constantly learn, refine, and improve, you can achieve some remarkable marketing growth.
You don’t have to be the best writer in the world to start a successful real estate blog and develop a strong following. Blog readers want to know your industry expertise, personality, and enthusiasm. Use the tips above to give yourself a strong start in blogging and enjoy how rewarding it can be.
We at the Social Agent Today spend a lot of time reviewing the issues that deeply effect the real estate community. And time and again, one issue always takes center stage.
The majority of agents feel that they are being squeezed by the national search portals. Agents feel that they have to comply to the absurd guidelines and high costs of advertising, with no guarantee of leads coming from these campaigns, just because these portals are high traffic sites. This, along with the issues of portal inaccuracy and the lack of agent branding, make websites such as Zillow and Trulia a thorn in the side of many real estate professionals.
However, a real solution appears to have risen to solve this pressing industry concern. A new lead generation network, which launched just last week, aims to remedy all of the issues faced by agents on the national real estate aggregator websites, to provide a true competitor for Zillow while looking out for the best interests of the agents themselves. It is called Search Alliance.
What is Search Alliance?
Search Alliance is a network built by agents for agents. Through the collective strength of great agents, who specialize in their local markets, this will create a network that has the capability of a national search portal, while still maintaining the professionalism and uniqueness of local listing searches.
The goal of Search Alliance is to improve real estate marketing for agents in 3 key ways. The network aims to:
- Improve the quality of leads agents receive
- Reduce the cost per lead
- Provide lead purchase predictability for agents
How will Search Alliance work?
Real estate agents will receive organic leads and traffic by owning a Search Alliance-issued site. This site will become a part of the network that covers their local market area, which the agent selects themselves.
An agent’s networked site is branded exclusively to them and can be connected to their Facebook business page. By having the interconnection of all of these local search sites together to form a national network, Search Alliance provides a free flowing exchange of search traffic between agents.
Agents will also have the opportunity to directly purchase leads and traffic within the network. Each individual agent will determine the price per lead they are willing to pay by setting a bid for each lead delivered within their service area. What’s even better is that agents only pay for leads that they actually receive. There is no need to buy zip codes and just keeping their fingers crossed for a return on investment, as is the experience on other major portals.
One of the most unique features of Search Alliance is its stringent adherence to quality and value. To ensure that this is maintained, Search Alliance is an invite-only platform. Agents can request an invitation to join the network. This invitation will be delivered to those select agents across the nation who are able to verify their credentials and accomplishment within the industry via endorsements. This component will enable that only the best real estate professionals are working together to create a better lead generation and marketing environment, which will improve the businesses of every member within the network.
For more information and to request your own invitation, go to jointhesearchalliance.com.
Do you use Twitter to market your real estate services? Hopefully the answer is yes, because if you’re not then your business is missing out on a big opportunity. Homebuyers and sellers go to Twitter to discover current news and trends, to share information instantly, and to connect with like-minded people and businesses. Twitter provides a fantastic opportunity for your business to reach a global audience. With this in mind, here is what you need to do to be a success using Twitter for your real estate marketing in the coming months.
Change your visuals
It is possible on Twitter to customize the colors and looks of your profile page. As you already know , it is important to always use your real estate branding colors. Brand colors allow people to easily identify your brand as soon as they land on your Twitter profile.
Start by creating a custom Twitter background for your profile. Then, after creating the image file, upload it to your profile. While doing this, adjust the background and link colors to coordinate with the new background image.
Capitalize on Twitter advertising
Twitter ads can be an effective component of any marketing strategy. With millions of active daily users, Twitter Ads can help increase your real estate brand’s reach; ads can even help you generate leads. Something to keep in mind: it can frequently be more cost efficient to advertise on Twitter than on other social media platforms.
Twitter landing page
Most businesses use a link to drop off visitors to their website landing pages or their blogs. There is no problem with that at all. However, real estate agents can also create a special Twitter landing page that works exactly the same way.
Twitter landing pages are special pages designed to introduce Twitter users to your real estate services. A typical Twitter landing page includes a personal message from you, details about your brand, a description of your services, how users can connect with you, and why they should follow you on Twitter.
Using the Twitter Analytics tool, you can help you dig deeper to learn more about how you should be marketing your brand. This includes not just info on your target clients and leads, but also your competition’s. You can track your competitor’s audience, their engagement rates, and what’s working best for them. You can use this information to fine-tune your messaging, thereby improving your lead generating potential.
Use great photos
People love pictures. Using pictures in your Twitter posts instantly creates attention for your brand.
The best part is that your pictures don’t even have to be professional quality. You can simply take a pic with your smartphone and use your Twitter app to upload. The only trick is to post images that your audience can easily relate with or enjoy.