We at the Social Agent Today spend a lot of time reviewing the issues that deeply effect the real estate community. And time and again, one issue always takes center stage.
The majority of agents feel that they are being squeezed by the national search portals. Agents feel that they have to comply to the absurd guidelines and high costs of advertising, with no guarantee of leads coming from these campaigns, just because these portals are high traffic sites. This, along with the issues of portal inaccuracy and the lack of agent branding, make websites such as Zillow and Trulia a thorn in the side of many real estate professionals.
However, a real solution appears to have risen to solve this pressing industry concern. A new lead generation network, which launched just last week, aims to remedy all of the issues faced by agents on the national real estate aggregator websites, to provide a true competitor for Zillow while looking out for the best interests of the agents themselves. It is called Search Alliance.
What is Search Alliance?
Search Alliance is a network built by agents for agents. Through the collective strength of great agents, who specialize in their local markets, this will create a network that has the capability of a national search portal, while still maintaining the professionalism and uniqueness of local listing searches.
The goal of Search Alliance is to improve real estate marketing for agents in 3 key ways. The network aims to:
- Improve the quality of leads agents receive
- Reduce the cost per lead
- Provide lead purchase predictability for agents
How will Search Alliance work?
Real estate agents will receive organic leads and traffic by owning a Search Alliance-issued site. This site will become a part of the network that covers their local market area, which the agent selects themselves.
An agent’s networked site is branded exclusively to them and can be connected to their Facebook business page. By having the interconnection of all of these local search sites together to form a national network, Search Alliance provides a free flowing exchange of search traffic between agents.
Agents will also have the opportunity to directly purchase leads and traffic within the network. Each individual agent will determine the price per lead they are willing to pay by setting a bid for each lead delivered within their service area. What’s even better is that agents only pay for leads that they actually receive. There is no need to buy zip codes and just keeping their fingers crossed for a return on investment, as is the experience on other major portals.
One of the most unique features of Search Alliance is its stringent adherence to quality and value. To ensure that this is maintained, Search Alliance is an invite-only platform. Agents can request an invitation to join the network. This invitation will be delivered to those select agents across the nation who are able to verify their credentials and accomplishment within the industry via endorsements. This component will enable that only the best real estate professionals are working together to create a better lead generation and marketing environment, which will improve the businesses of every member within the network.
For more information and to request your own invitation, go to jointhesearchalliance.com.