Before you start advertising your real estate services on Facebook, there are a few things you should be aware of:
Facebook Ads Appear in Two Places
You can run your real estate-themed Facebook ads to appear in two places. One ad type runs in the News Feeds on desktop and mobile devices. The other ads can be seen in the right hand side column of Facebook news feeds on desktop.
How Costs Are Determined
Facebook ads can be run on a per-impression or per-click basis. Take these into account when setting up your goals and budgeting. However, you can also set daily spend limits so there’s no risk of blowing your ads budget all at once.
Powerful Targeting Options
Facebook has some of the most powerful targeting tools seen online. You can target who sees your ads by virtually anything in a Facebook user’s profile. You can specify either city, zip code, county, or state, which are particularly useful for real estate agents. You can also narrow down your target audience based on options including age, gender, occupation, interests, and marital status. Using targeted ads for your real estate business will increase the effectiveness of your advertising, helping to increase your return on investment and better use your advertising spending.
Customize Your Ads
Another big advantage to Facebook ads is that you can create different ads for different demographic groups. You can use different language and imagery that will better resonate with certain types of homebuyers and sellers. For instance, using an ad that includes an image of a large backyard may appeal to a target audience of married adults with children, but it will be less effective if you are wanting to target single millennials. By using customized ads, you are going to garner better results.
Setting up and maintaining effective Facebook ads takes time and understanding that a learning curve will be involved. However, with the assistance from an experienced ads manager, agents can bypass these growing pains. With TurnKey Suite, a team of marketing experts will employ their talents to craft visually appealing and effective Facebook ads, leading to growth of your real estate brand and its lead generation potential. Get Started with Facebook Ads Here.